December 17, 2017

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H&M Launchs New Upmarket Brand Arket

On Thursday, March 30, H & M announced that it will launch Arket, a new brand in Northern European tradition this fall. Arket is also building home appliances, including ready-to-wear and accessories, such as women’s wear, women’s wear and children’s clothing, and will open its first flagship store this summer in London’s Regent Street.

“The new brand reflects the functional design of the Nordic tradition,” said Ulrika Bernhardtz, Creative Director at Arkets, in an official statement. According to the online media ‘Business of Fashion’, the price range was estimated at $ 42 to $ 124 and $ 124 to $ 130.

“We are delighted to launch the Arket launch project with fantastic teamwork with diverse backgrounds and expertise, and we are very excited to share the collection with our customers in the near future,” Ras Alexinson said in an official statement.

Arket Studio, located in Södermalm, Stockholm, consists of architects, writers, cooks, designers, buyers and pattern makers. After opening its first flagship store in London Regent Street, Arket Studio has been operating in Copenhagen, Brussels, In addition to opening stores. In addition, a café with a menu of Nordic home cooking is also operated at the store. The brand website will be available in fall and available in stores in 18 European countries.